Playing nice, or being nice?

A client recently informed me that they were having trouble with their web site. I designed the site quite some time ago, so it had been a while since I had looked at it. Everything seemed to be working fine (the problem turned out to be a temporary access issue while the hosting service upgraded their servers), so I took a quick look at the client’s blog and this post caught my eye.

A lot of businesses talk about their great customer service, but I rarely experience it. We rarely talk about Thom’s customer service in his advertising, but based on my own experience with him, he regularly delivers.

Advertising is well and good, but you need to deliver on your promises or all the advertising in the world won’t help you.

Full disclosure: Thom is a client, but he didn’t ask me to write this post, nor am I getting any compensation for writing it. I figure one kind turn deserves another.



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