Custom Jewelry


Goldcreations – Custom Jewelry from Mike Mayfield on Vimeo.

I completed this spot for the client this past November, but it just began airing this month so I thought I would share it with you.

We could have told people how this jeweler uses 3D design software to mock up the jewelry so you can see exactly what it will look like before you approve its manufacture, or we could have mentioned that they use a computerized state of the art mill to cut the wax mold exactly the way the jewelry was intended. But we didn’t. That information is useful if you are trying to decide which jeweler you’ll use to create your custom jewelry, but why would you bother having a custom ring or necklace made in the first place?

There are a lot of reasons people have custom jewelry made, but every one of those reasons touch on one thing: the person doesn’t want the same thing everyone else has. They want their piece to be unique. Directly address that desire and your ad will resonate with your audience.

It helps to remember what you’re really selling.


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