In all your seeking, get wisdom

Ship sailing on oceanYou might remember the time I told you about the small business that ruined its advertising. I recently found out that the company is closing the doors on the store in question.

It could be the economy, because the economy is tough right now. But if that small business had followed through on its advertising strategy, they would have been in a stronger position to weather this economic environment. They could not be dissuaded from the naive assumption that they didn’t need to communicate with their potential customers.

Treat your advertising as an investment. Start out conservatively and branch out slowly as you build your advertising presence. And don’t be afraid to consult with an advertising professional to get sound advice.

I bet you have an accountant and some sort of financial advisor. Treat your advertising and marketing investment the same way.

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