Fonts matter

All fonts have a personality & a purposeI’ve mentioned before how everything in your advertising and marketing materials must support your message, even the font you use must support this message. Two of the most over-used fonts are Comic Sans and Papyrus, and they are often used in a glaringly inappropriate manner.

A graphic design student has put together a website that does a great job of illustrating why some fonts are more appropriate for certain messages than others. The website is Comic Sans Criminal. It only takes a couple of minutes to go through the site, so go take a look.

Choosing the right font is a vital part of saying your message well. So, dear small business owner / reader, are you a comic sans criminal?

Via Web Designer Depot.

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