Image matters

In light of yesterday’s post, How do your customers identify you?, I’d like to direct you to today’s post on Seth Godin’s blog.┬áHere’s the meat of it:

Marketing is actually what other people are saying about you.

Like it or not, true or not, what other people say is what the public tends to believe. Hence an imperative to be intentional about how we’re seen.

You need to give some thought to how you want people to see you and your company. Then you actually need to be that, or at least begin the process of becoming that. You also may need to adjust your company’s “identifiers” – its logo and associated marketing materials – to reflect that identity.

Don’t be like this company. They got a big write up in a well-known technology blog, and most of the comments ended up being about how cheap their logo looked. Go ahead and click the highlighted link and scroll down to the comments at the bottom of the page. Some people had fun with it, but it is clear that a lot of people had a hard time taking the company seriously because of their logo.

The company handled it well, even making a joke about it and eventually announcing they were pursuing a new logo, but that doesn’t change the fact that their unprofessional image overshadowed their service.

You put on nice clothing when you go to a job interview. Shouldn’t you dress your business nicely when you meet a customer? Invest in a good logo that accurately reflects your business and how you want it to be seen.

Oh, and the other stuff that Seth mentions in his blog post, it applies to you as well. Dressing up a bad business with a great logo and marketing is as useless as putting whipped cream on an onion.

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One single comment

  1. Alicia says:

    Reading ALL your blog post and am enjoying them……what would the “Andalus” font say about me?

    You know your stuff!

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