A branding exercise

Chris Brogan lets us in on a great little branding exercise. He suggests that we sit down and think about which magazine we are. It’s similar to a branding exercise that I suggested to you back in July, but Chris’s version may be easier for some people to think about and see the direction they need to take. It ultimately paints a picture in your mind and helps you visualize the results. While Chris applies the exercise to individuals, it also applies to small businesses. It’s worth the read.

Click the link above and read the article, and write down your thoughts. This type of thing is valuable to any business, big or small, because if you can’t define your business in your own mind, you’ll never be able to define it in your advertising.

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