What’s out of place in your advertising?

Seth Godin has a great article on hiring an architect. Only he’s not talking about architects for buildings, he’s talking about an architect for your business. Here’s my favorite quote:

I’m talking about intentionally building a structure and a strategy and a position, not focusing your energy on the mechanics, because mechanics alone are insufficient. Just as you can’t build a class A office building with nothing but a skilled carpenter, you can’t build a business for the ages that merely puts widgets into boxes.

My friend Jerry calls these people corporate chiropractors. They don’t do surgery, they realign and recognize what’s out of place.

It’s an excellent read. Go take a look and ask yourself, “does my advertising or marketing need an architect?”

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