What does the branding process look like?

American Express OPEN has a great series that looks at small businesses as they go through the rebranding process. I think a lot of small businesses are intimidated by this type of thing, and the Project Rebrand videos let the viewer get an inside look at what exactly takes place and why certain ideas are explored. I especially like where the business-owners share their perceptions about the process and how those perceptions changed as the began to see the value of a well thought out brand.

The videos are short and somewhat addicting. It’s almost like watching one of those make-over shows on TV, only these teach as well as entertain. They’re well worth watching. Click here to view them.

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