The main advantage of a small business

If you’ve been reading this blog for a while, you’ll notice that I talk a lot about reputation and why someone should do business with you rather than your competitor. I think small businesses can compete with large companies, and I suspect you think so too or you wouldn’t be a small business owner.

TechCrunch writes about a recent survey that says that 82% quit doing business with a company because of bad customer service. It’s easy to see why a large company can give poor service. A smaller more personal company will always be able to run circles around a larger company in this area. But only if they choose to do so.

If you are still looking for that defining reason for someone to do business with you rather than your competitor, take a hard look at the customer service you provide. If your service truly is better than most, then make that a part of your marketing message, maybe even make it your sole message.

But ¬†you’d better be committed to providing outstanding service. If your service isn’t great, and you tell people it is, then you’ll sink your own boat.

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