How not to be taken seriously

It takes quite a bit of skill to match the tone of an advertisement, or a sign for that matter, to its message. Even your choice of font or typeface can drastically affect how you or your business is perceived by the public.

Your Logo Makes Me Barf has a perfect example of a mixed marketing message. The typeface used in that particular sign would be great for a childcare center, but not a professional building.

Just because someone has a copy of Photoshop doesn’t mean they can help you with your advertising. The same goes for your friend who knows a lot about computers or that guy with a video camera. Make sure they have the skills you need to communicate your message effectively.

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