The most important aspect of your website

When most people think of a website, or think of putting a website together, they think of how it will look. But unless you are planning on simply showing a bunch of photos you’ve taken, then how your website looks is not your first concern. For any business, small or large, the chief concern of their website should be what it says. Why have a website except to say something worthwhile to your potential customers?

I’m not saying you shouldn’t have a great looking website. In fact, how your website looks and functions sends a message to your customers. But first and foremost, your website must say something of value to your customers. A graphic designer can make your website look good, but it takes an entirely different skill to craft your message and make it resonate.

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