Soda Pop by Mom and Pop

The Trader Joe’s post reminded me of a video I saw a while back featuring Galco’s Soda Pop Stop. The proprietor is a great example of a small business owner who is passionate about what he does and embraces the fact that he operates a small business. The way he does business is very different from his larger competitors. Because of that difference, he stands out.

Here’s the full video:

Obsessives: Soda Pop from CHOW.com on Vimeo.

You may not have a store full of soda pop, instead you might be an accountant or a home builder, or you might run a furniture or jewelry store. Whatever business you’re in, you’ve got to find a message that strikes a chord with your customers and proclaim that message as often as you can.

You haven’t found your message? Here’s a good place to start.

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