One step at a time

We’re about a decade into the 21st Century, so most of you now realize the importance of having some sort of web presence. While there are people who will do a web site for you for $300 or $400, these sites are minimal and as the designer can only afford to put a few hours into creating the site, they will not serve the needs of most businesses.

A web site doesn’t have to be expensive, though. There is nothing that says you can’t make a small site and improve and expand it later.

At the moment, I’m working on a web site for one of my clients, Cold Stone Logging. We just finished up a logo and new business cards for them, which you may remember seeing their logo here. We are currently ironing out the final details for their letterhead as we simultaneously begin gathering information for their new website. While we were working on business cards and letterhead, we didn’t let their web site sit stagnant. Instead of the usual “under construction” graphic, a custom splash page was made that let people know that the client had a legitimate web presence, where they were located, and how to get in touch with them.

Here’s the minimalist web page in its current form:

You can see how it looks on the actual web site here, at least until the new web site is completed. The email address is an actual link, so although the site is minimal, it still has some functionality to allow potential clients to quickly and easily contact the company.

If your business does not have a web site but you are not ready to invest a couple of thousand dollars into developing one, a single on-line page might serve you well until you have the time and resources to put together a more in-depth web site. The important thing is to be in a place where potential customers can find you. The web is slowly but surely taking the place of the yellow pages, so you’d better be there. Besides, not only is a web site more effective in terms of the amount of information you can give, it is by far less expensive than the phone book.


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