Brilliant Identity

We’ve talked about consistency in how a business presents itself in these pages before. Its an important element in branding your business. Here is a great essay on the consistency of National Geographic with their magazine’s identity. Here’s why you should read it:

“National Geographic’s front cover is a great example of how well simple branding can be tied to a product or message.” is new to me, but now that I’ve discovered it I’ll be a frequent visitor. Thanks, Jason.


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