Are you ready?

This is the first week of August, and this week is nearly over. By the end of this month, school will have started in most places. That’s only about three weeks from now. Right on the heels of school starting is the Labor Day weekend. Yep, September is upon us. Then in quick succession is Halloween, Thanksgiving, and Christmas. For almost everybody, things really pick up in the fall.

If you haven’t started planning your promotions for the fall, you’d better start now. Do you know your message? It had better not be “we’re having a sale” because everyone will be having a sale. Have you thought about where you’ll proclaim your message? You’ve only got three weeks left of summer. If you don’t start planning now, then you’ll be stuck doing whatever can be done at a moments notice, and you’ll probably be disappointed with the results.

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