You’re looking at today’s yellowpages

When was the last time you picked up the phone book?

Now when was the last time you googled a business name to find their phone number?

Last year, I scaled back one of my client’s YellowPages spending. We dropped all of their ads in every category, opting for bold listings instead. The client told me yesterday that they haven’t noticed any change in traffic. Earlier this year, we launched their web site. Business is picking up.

It used to be that if you weren’t in the YellowPages, no one would find you. Now, if you don’t have some sort of web presence, no one will find you.

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